Bulk Rollout
Deploying Looply to Your Organisation via Microsoft Teams
This guide walks your IT administrator through deploying the Looply app to users across your organisation using Microsoft Teams Admin Center and Azure Active Directory (Entra ID).
Heads up — bulk rollout takes time After completing the steps in this guide, the Looply app will not appear for users immediately. Microsoft Teams processes policy assignments in batches across your tenant. Depending on the size of your organisation, this can take anywhere from a few minutes to 24 hours. This is expected behaviour controlled by Microsoft — it is not an issue with Looply. Please plan your rollout accordingly.
Before You Begin
Make sure you have the following before starting:
Global Administrator or Teams Administrator role in Microsoft 365
Access to Azure Portal and Teams Admin Center
Looply already consented and configured in your tenant — your Looply account manager will confirm this
Not sure if Looply is configured for your tenant? Contact your Looply account manager before proceeding. Deploying the app before tenant setup is complete will result in users seeing an error when they open it.
Choosing Your Rollout Approach
Before creating groups or policies, decide how broadly you want to deploy Looply. There are three common approaches:
Organisation-wide
Every user in the organisation gets Looply deployed. This suits companies where Looply is a core tool used across all departments — for example, a business that has automated company-wide processes such as onboarding, IT requests, or expense approvals.
Create a single security group with a dynamic rule like
user.accountEnabled -eq trueto capture all active usersOr assign the policy directly to all users if your tenant is small
Any new hire added to Azure AD will automatically receive Looply without any admin action
Team or department
Looply is deployed to specific teams — for example, Finance, Purchasing, HR, or Operations. This is the most common approach for organisations that are rolling out Looply incrementally or where only certain departments use automated workflows.
Create one security group per team:
Looply - Finance Team,Looply - Purchasing Team,Looply - HR TeamUse dynamic membership rules based on the
departmentattribute so the groups stay in sync automatically as staff join or move teamsAll groups are assigned to the same
Looply App Policy— you do not need a separate policy per teamExample: The Finance team uses Looply for invoice approval workflows. Only Finance staff need the app, so only the
Looply - Finance Teamgroup is created and assigned
Process-specific
Looply is deployed only to users involved in a specific business process, regardless of their department. This suits scenarios where a workflow spans multiple teams but only involves a subset of users.
Example: An invoice approval process involves the Purchasing team, Finance approvers, and a small group of senior managers. Rather than deploying to entire departments, you create a single group —
Looply - Invoice Approvers— and add only the relevant usersMembership is typically managed manually (Assigned type) since the group is curated rather than department-driven
This approach gives the tightest control over who has access
Tip — You can combine approaches Many organisations start with a team-based rollout (e.g. Finance first) and expand over time. Each team gets its own security group, all assigned to the same Teams Setup Policy. Process-specific groups can be added later for cross-departmental workflows without disrupting the existing setup.
Step 1 — Create a Security Group in Azure Portal
You will use a security group to control which users receive the Looply app.
Go to portal.azure.com and sign in with your admin account
Navigate to Azure Active Directory (Microsoft Entra ID) → Groups
Click + New group
Fill in the form as follows:
Group type
Security
Group name
e.g. Looply - Finance Team or Looply - Purchasing Team
Group description
e.g. Finance team users with Looply deployed via Teams policy
Membership type
See below
Membership Type — Which Should You Choose?
Assigned — You manually add and remove members. Best for smaller teams or process-specific groups where membership doesn't change often (e.g. a fixed group of invoice approvers).
Dynamic User — Members are automatically added based on user attributes in Azure AD. Best for department-level rollouts where you want the group to stay in sync with your directory automatically.
Tip — Dynamic membership is ideal for team-based rollouts If your Azure AD user profiles include department attributes, you can write a rule that automatically keeps the group in sync. For example:
Finance team:
user.department -eq "Finance"Purchasing team:
user.department -eq "Purchasing"HR team:
user.department -eq "Human Resources"All UK employees:
user.country -eq "GB"All permanent staff:
user.employeeType -eq "Employee"This means when a new Finance hire is added to Azure AD with the correct department, they automatically get Looply deployed — no manual steps required.
Click Create
Step 2 — Add Members to the Group
If you chose Assigned membership
Open the group you created
Go to Members → + Add members
Search for users by name or email and select them
Click Select to confirm
Tip — You can add existing security groups (e.g. an existing
Finance Departmentgroup) as members rather than adding individual users. This avoids duplicating membership management across multiple places.
If you chose Dynamic User membership
Open the group and go to Dynamic membership rules
Click Edit and use the rule builder or write a rule directly
Click Validate rules to test against specific users before saving
Click Save
Dynamic group population is not instant. After saving a rule, Azure AD may take up to 24 hours to fully evaluate all users in large tenants. Check Membership processing status on the group overview page to monitor progress.
Step 3 — Create a Teams App Setup Policy
A Setup Policy tells Microsoft Teams to automatically install Looply for users assigned to that policy. You only need one policy regardless of how many groups or rollout approaches you are using.
Navigate to Teams apps → Setup policies
Click + Add
Do not modify the Global (Org-wide default) policy. Create a dedicated policy for Looply. This keeps your rollout isolated and easy to reverse if needed.
Name the policy — e.g.
Looply App PolicyUnder Installed apps, click + Add apps
Search for Looply, click Add, then Add again to confirm
Click Save
Step 4 — Assign the Policy to Your Group
The Setup policies page has two tabs — Manage policies (where you created the policy in Step 3) and Group policy assignment (where you assign it to your group). Make sure you are on the correct tab.
Each group assignment is done one at a time. If you have multiple groups (e.g. Finance, Purchasing, HR), repeat this process for each group — each one is assigned to the same Looply App Policy.
In Teams Admin Center, go to Teams apps → Setup policies
Click the Group policy assignment tab
Click + Add group
Search for and select your security group (e.g.
Looply - Finance Team)Under Select a policy, choose
Looply App PolicySet the Rank to
1unless you have other conflicting policiesClick Apply
Repeat steps 3–7 for each additional group
Note — Rollout approach examples
Organisation-wide: Assign your single all-staff group (e.g.
Looply - All Staff) onceTeam or department: Repeat the assignment for each team group —
Looply - Finance Team,Looply - Purchasing Team,Looply - HR Team— each assigned toLooply App PolicyProcess-specific: Assign your curated group (e.g.
Looply - Invoice Approvers) once
Installing for Individual Users
For one-off installations — for example, a new starter, a contractor, or a user who needs access outside of their team group — use the Looply App Manager rather than modifying your Azure AD groups or Teams policies.
The Looply App Manager allows your Looply administrator to install and uninstall the app for individual users directly from within Looply, without requiring IT involvement.
To access it, sign in to Looply and navigate to App Manager from the main menu. From there you can search for users and install or uninstall the app individually.
When to use Looply App Manager vs Teams Admin deployment
Deploying to a whole team or department
Teams Admin Center + Azure AD group
New starter joining an existing group
Add them to the Azure AD group — app deploys automatically
One-off user outside of a group
Looply App Manager
Contractor or temporary user
Looply App Manager
Removing a specific user's access
Looply App Manager or remove from Azure AD group
Step 5 — Verify the Rollout
Once the policy is assigned, Teams will begin deploying Looply to users in the group.
To check policy assignment:
In Teams Admin Center, go to Teams apps → Setup policies
Click the Group policy assignment tab — your group should be listed with
Looply App Policyshown against it
To check a specific user:
Go to Users → Manage users
Find the user and open their profile
Check the Policies tab — App setup policy should show
Looply App Policy
To verify from the user's side: Ask a test user to open Microsoft Teams — Looply should appear in their left sidebar or app bar once the rollout has reached them.
Tip — Track policy assignments via the Activity log You can audit when a policy was assigned to a group and which admin made the change. In Teams Admin Center, go to Users → Activity log to see a history of policy assignment operations, including timestamps and the admin account that performed each action. This is useful for confirming the rollout was triggered and when to expect it to complete.
Still not seeing the app? If users don't see Looply after completing these steps, wait up to 24 hours before investigating. Microsoft Teams processes policy rollouts gradually — this is not an issue with Looply. If the app has still not appeared after 24 hours, contact your Looply account manager with your tenant ID and the name of the policy and group you created.
Important — Looply Is Notified When the User First Opens Teams
When an admin deploys Looply via a Setup Policy, the app is provisioned to the user's account in the Microsoft 365 backend. However, Looply is only notified of the installation when the user's Teams client processes it — which happens the first time the user opens Microsoft Teams after the policy has been applied.
This means:
If a user has not yet logged into Teams (e.g. a new starter who hasn't set up their device yet), Looply will not show them as installed until they do
This is expected behaviour defined by Microsoft — the installation event is fired by the Teams client, not Microsoft's backend infrastructure
There is no action required from the administrator — Looply will be notified automatically once the user opens Teams
Note for administrators If you need to confirm that Looply has been successfully set up for a user before they have logged into Teams for the first time, contact your Looply account manager. Do not assume a missing user record in Looply indicates a failed installation — it may simply mean the user hasn't opened Teams yet.
Removing the App from Users
Remove a specific user
Remove them from the Azure AD group, or use Looply App Manager
Remove an entire team
Remove the group from the policy assignment in Teams Admin Center
Remove Looply org-wide
Delete the Looply App Policy entirely
Removing a user from the group or policy does not delete their Looply data. Their workflows and history remain intact and can be reassigned or archived by a Looply administrator.
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